RODA debuts in Shanghai at Dexelance China showroom

RODA marked its first appearance in Shanghai at the Dexelance China showroom on Oct. 2, 2026, using the event to deepen its push into the Asian market. The debut positioned the Italian outdoor design brand in front of local professionals and partners as part of Dexelance’s broader China strategy.

Why it matters: - RODA’s Shanghai debut gives the Italian outdoor design brand a new foothold in a market central to its international expansion. - The appearance strengthens RODA’s presence inside Dexelance’s China platform, which is designed to connect Italian high-end design brands with local industry networks. - The event highlights the growing role of Asia in the brand’s growth strategy and reinforces the brand’s Made in Italy positioning in a new setting.

What happened: - RODA took part in the Dexelance China showroom event in Shanghai for the first time on Oct. 2, 2026. - The event marked the first anniversary of the Shanghai showroom. - The showroom opened in 2025. - RODA has been part of Dexelance since 2025. - Daniele Pompa, CEO of RODA, attended the event.

The details: - Dexelance China was created to consolidate the group’s presence in China and serve as a reference point for high-end Italian design. - The Shanghai location is part of a broader strategy to combine the expertise, identities and design strengths of Dexelance brands. - The venue is meant to give those brands access to a wider network of industry professionals and partners. - RODA used the event to present its approach to contemporary outdoor living. - The brand’s design vision centers on continuity between indoor and outdoor spaces. - RODA also emphasizes aesthetic research, quality, comfort and materials. - The Shanghai showcase was directed at a selected audience of professionals, partners and industry insiders. - The setting brought together several names in Italian high-end design.

Between the lines: - RODA’s move signals that the brand sees China as more than a sales market; it is treating Shanghai as a platform for visibility, relationships and brand building. - The showroom format gives Dexelance a controlled environment to present multiple brands together while still preserving each brand’s identity. - The presence of RODA’s CEO suggests the company views the event as strategically important, not just ceremonial.

What's next: - RODA is likely to continue building its presence in Asia through Dexelance’s network and showroom presence. - The Shanghai debut could become a launch point for more direct engagement with regional partners, professionals and design audiences. - Dexelance’s China strategy appears set to keep using the showroom as a hub for Italian design brands seeking local traction.